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YouTube revealed a range of shiny new features for the site's creators and consumers, including the introduction of higher-quality video, the ability for fans to submit translated subtitles for videos and an app that allows creators to track their videos' metrics in real time.
The most exciting reveal, however, was the company's announcement that it will be entering the crowdfunding arena. Soon viewers will be able to 'tip' YouTube channel creators, an exchange that can happen "at any time, for any reason,” the company wrote.
"To put it really simply, any viewer can show any creator their love by tipping them any amount between $1 and $500," YouTube CEO Susan Wojcicki said at VidCon.
It's unclear if YouTube will take a cut
of the 'tips' donated to creators on the site. Currently, both Kickstarter and
Patreon take 5 percent of the funds collected on their platforms.
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